Facebook Engagement Rate Calculator
Calculate your Facebook engagement rate to measure how well your content resonates with your audience.
Select calculation method:
Results
Benchmark Information
Average Facebook engagement rates:
- Good engagement rate: Above 0.23%
- Average engagement rate: 0.23%
- Below average: Under 0.23%
About Facebook Engagement Rate
The Facebook engagement rate measures how well your content resonates with your audience. It’s calculated based on the number of interactions (reactions, comments, shares, clicks) divided by the total reach or followers, expressed as a percentage.
Formulas Used:
Engagement Rate by Reach: (Total Engagements × 100) ÷ Total Reach
Engagement Rate by Followers: (Total Engagements × 100) ÷ Total Followers
Average Engagements per Post: Total Engagements ÷ Number of Posts
What is Facebook Engagement Rate
Facebook Engagement Rate is a key metric that measures how well your content resonates with your audience. It quantifies the level of interaction your posts receive relative to your reach or follower count. Engagement includes any positive interaction with your content such as reactions, comments, shares, and clicks on links, videos, or images.
This metric is crucial for evaluating content performance and audience connection. A higher engagement rate indicates that your content is compelling and relevant to your audience. Facebook’s algorithm also prioritizes content with higher engagement, potentially increasing your organic reach.
Engagement rate can be calculated in two primary ways:
- Engagement Rate by Reach: (Total Engagements ÷ Total Reach) × 100
- Engagement Rate by Followers: (Total Engagements ÷ Number of Followers) × 100
The average Facebook engagement rate is approximately 0.23%, with rates above 1% considered excellent. Understanding your engagement rate helps optimize your content strategy and improve your social media performance.
How to Use the Facebook Engagement Rate Calculator
Step 1: Enter your total engagements in the first field. This includes all reactions, comments, shares, and clicks your post or posts have received.
Step 2: Input your total reach (the number of unique users who saw your content) in the second field. This data can be found in your Facebook Insights or Meta Business Suite.
Step 3: Add your total page followers or likes in the third field if you want to calculate engagement rate by followers. This is optional if you’re only interested in engagement rate by reach.
Step 4: Specify the number of posts you’re analyzing. Use “1” for a single post or enter the total number if you’re calculating the average engagement rate across multiple posts.
Step 5: Select your preferred calculation method from the dropdown menu – either “Engagement Rate by Reach” or “Engagement Rate by Followers” – then click the “Calculate Engagement Rate” button to view your results and interpretation.