How to Use The Instagram Money Calculator

Step 1: Enter Your Follower Count

Begin by inputting the total number of followers on your Instagram account. This is a crucial factor in determining your potential earnings, as brands often consider reach when selecting influencers for collaborations.

Step 2: Input Your Average Engagement Rate

Calculate your average engagement rate by dividing the total number of likes and comments on your recent posts by your follower count, then multiplying by 100. Enter this percentage in the calculator. A higher engagement rate can significantly boost your earning potential.

Step 3: Specify Your Average Posts per Week

Enter the average number of posts you share on Instagram each week. This helps estimate your monthly and yearly earnings based on your typical posting frequency.

Step 4: Click the Calculate Button

After entering all the required information, click the "Calculate Earnings" button. The calculator will process your data and generate an estimate of your potential earnings.

Step 5: Review Your Results

The calculator will display your estimated earnings per post, per month, and per year. It also provides a brief explanation of how these figures were calculated, taking into account your follower count and engagement rate.

Step 6: Analyze and Adjust

Use these results to set realistic expectations for your Instagram influencer career. Consider ways to improve your engagement rate or increase your posting frequency to potentially boost your earnings.