Instagram Engagement Rate Calculator
Recent Posts Data
Enter data for your recent posts (up to 18 posts)
Engagement Rate Results
How is this calculated?
Engagement Rate = ((Total Likes + Total Comments) / Number of Posts) / Number of Followers × 100%
Average Engagement Rates on Instagram (2025)
| Number of Followers | Average ER |
|---|---|
| >1M | 1.97% |
| 100K – 1M | 2.05% |
| 20K – 100K | 2.15% |
| 5K – 20K | 2.43% |
| 1K – 5K | 5.60% |
What is Instagram Engagement Rate?
Instagram engagement rate is a metric that measures how actively your audience interacts with your content relative to your follower count. It quantifies the level of connection between you and your audience by calculating the percentage of followers who take action on your posts through likes, comments, shares, and saves.
A high engagement rate indicates that your content resonates well with your audience, encouraging them to interact with it. This metric is crucial for influencers, brands, and content creators as it helps evaluate content performance, audience loyalty, and overall account health. Many marketers consider engagement rate more valuable than follower count because it reveals genuine audience interest rather than just passive following.
Engagement rates typically vary based on follower count, with smaller accounts often enjoying higher engagement percentages. Industry benchmarks suggest that rates between 1-3% are average, 3-6% are good, and anything above 6% is excellent, though these standards differ across niches and account sizes.
How to Use the Instagram Engagement Rate Calculator
Step-by-Step Guide to Calculate Your Instagram Engagement Rate
Step 1: Enter your total number of Instagram followers in the designated field at the top of the calculator.
Step 2: Input the engagement data for your recent posts. For each post, add the number of likes and comments it received. You can analyze up to 18 posts for a more accurate average.
Step 3: Add more posts by clicking the “+ Add Another Post” button if you want to include additional content in your calculation.
Step 4: Click the “Calculate Engagement Rate” button to process your data and view your results.
Step 5: Review your engagement rate results, which include your percentage, performance rating (poor to excellent), and detailed metrics like average likes and comments per post. Compare your rate with the industry benchmarks provided in the table to understand how your account performs relative to similar-sized accounts.